Sun Direct launches DTH service in West & North India

Mumbai: DTH service provider Sun Direct TV, which currently operates in South India, has launched its services in the western and northern markets starting from Gujarat and Punjab, as part of its pan India service launch.
Sun Direct has over 1.4 million subscribers across South India and aims to become the second largest player in the DTH space by the end of this fiscal.
The company will be giving free dish and set-top boxes with every connections and will also provide low add on channel packages starting from Rs 10 – 115. Close to 130+ channels will be available at Rs 999 on 10 months’ subscription. Sun Direct TV also offers MPEG4 technology.
Sun Direct is a 80:20 joint venture between the Maran family and the Astro Group of Malaysia.
Sun Direct COO Tony D’silva said, "We are all set for a pan India launch of our services. We have spent time to understand the regional customer needs which reflects in our packaging and pricing structure. We have created strong logistics, servicing and marketing teams across all regions to ensure that customers have the best of service and DVD quality entertainment at an affordable price. Going by what we have achieved in the four Southern states we are confident of replicating the same model across other markets and our aim is to quickly ramp up operations to emerge as the second largest DTH player in the country."