MUMBAI: Digital cinema chain UFO Moviez won three awards at the 2007 edition of Bangalore Ad Club’s Big Bang Awards for creative excellence in advertising.
The company bagged two Golds in Best Media Innovation â€“ Digital, Best Media Innovation â€“ Cinema and a Bronze in Best Media Innovation â€“ Never Before Used Media.
UFO Moviez CEO – Indian Operations Rajesh Mishra and head of advertising sales Deepak Ranjan were present to receive the award at the ceremony held on 27 July at the Palace Sheesh Mahal. This achievement is close on the heels of the company having won the Technological Innovation Award in Indian Cinema at IIFA Awards 2007 in
Ranjan said, “We are very happy and extremely proud to be bestowed with the Best Media Innovation â€“ Digital and Best Media Innovation- Cinema award by the Bangalore Ad Club. With UFO’s satellite based digital cinema advertising, the advertisers are enjoying, transparent, flexible and a most cost effective audiovisual medium of advertising. Today, no media plan can be considered complete without in-cinema advertising and what better way to do it than the modern and flexible platform of digital cinema.”