MUMBAI: United Film Organizers (UFO Moviez), has tied up with Sajid Nadiadwala for his upcoming film Jaan-E-Mann.
The tie in, celebrated 400 UFO installations in the country with a screening of an exclusive curtain raiser of Shirish KunderÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s debut movie Jaan-E-Mann at Cinemax, Versova. The film is slated to release next month.
Jaan-E-Mann will be released over 1000 screens, including UFOÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s chain of digital cinemas. This will not only enable Jaan-E-Mann in gaining a larger audience but also recovering revenues in the maximum revenue generating weeks.
UFO Moviez vice chairman and director Raaja Kanwar said, ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œOur association with Jaan-E-Mann is a joint promotional and brand building exercise wherein we both benefit from each others platform. UFO and Jaan-E-Mann will cross promote each other in all their media opportunities. Jaan-E-Mann will carry the branding of UFO on all their print and optical media, UFO will extensively promote Jaan-E-Mann in its 400 strong theatre chain and create the hype and awareness deserved by Jaan-E-Mann. As per UFOÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s roll out plan we are to reach 500 theatres by Diwali and Jaan-e-mannÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s release at this time provided a wonderful opportunity to have an alliance to celebrate this key milestone. In the future also we will have similar tie ups to celebrate our future momentous occasions.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
Nadiawala added, ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œWe at NGE have been progressive in thought and technique. Supporting a technology which is fast changing the face of the cinema viewing patterns by maintaining quality, expanding the viewership and collections and reducing costs is something I feel every producer will support. UFO is an extremely cost effective solution for distributors which is only Rs 200 per show cost. I have personally seen the results that UFO offers to the audience, distributor, exhibitor and producer. Most importantly UFO takes away the possibility of piracy.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
The cost saving benefit, curb on piracy, wide release of the films, durability of media, promoters of regional specific films, lower break-even point are the significant standouts of digital cinema.