MUMBAI: UTV Movies will present a movie festival on the Indian television on Ajay Devgn from 24 January, 2011 to 28h January, 2011 titled Jeeyo Ajay.
The channel in the past has celebrated festivals of famous Bollywood personalities like Aamir Khan, Salmaan Khan, Akhshay Kumar, Aishwarya Rai, Imarn Hashmi etc.
Jeeyo Ajay is a part of the brand tagline Jeeyo Bollywood where the channel urges viewers to live life Bollywood style. The channel will showcase the best of Devgn’s films like Apaharan, Raju Chacha, Hum Dil De Chuke Sanam, Kachche Dhagge and Golmaal Returns.
Devgn will be interacting with his fans directly through UTV Movies facebook fan page on a webcam on 18 January, 2011.
UTV Movies marketing head Kunal Mukherjee comments, “Audiences are now looking at interactivity as a driving force in their lives and social media is the confluence of one-on-one interaction in today’s wired world. Facebook is the ideal destination to connect the fans with their favorite stars. With Ajay Devgn, UTV Movies is taking forward its core proposition of Jeeyo Bollywood to its audiences. We are confident that ardent fans will log on to connect with Ajay and UTV Movies.”