Mumbai: Hindi movie channel Zee Cinema has shown the highest rise in GRPS in week 17 and 18 in the HSM, CS 4+ market as against other mainline Hindi channels as per the latest TAM ratings.
The Zee Cinema premiere of Jab We Met, in spite of being the fifth telecast, has garnered a TVR of 2.7, which is higher than any other Hindi movie premiere during the given week.
Zee Cinema business head Mohan Gopinath says, "The consistent over-whelming performance of our channel in such a fiercely competitive scenario indeed demonstrates that we truly understand the entertainment needs of our viewers’ best. It is our endeavor to provide compelling content with value ads like break content and contests that are both engaging and entertaining to our loyal audiences. Keeping the same in mind we will soon be bringing a summer festival Dopahar Zee Cinema Par in which we have roped in Darsheel Safary too."