MUMBAI: Zen Mobile has partnered with Break Ke Baad, with an integration in the film.
The film stars Imran Khan and Deepika Padukone. The stars are seen carrying Zen Mobiles throughout the film and the brand plays a key role in bringing them back together. Khan and Padukone will be seen communicating with each other through Zen Mobile.
Zen Mobile has also created a 30 sec TVC and print campaign, which showcases all the moments between Khan and Padukone while talking on the Zen Mobile.
Zen Mobile MD Deepesh Gupta said, “The main aim of the integration was connecting the hottest, savviest, trendiest youth icons of today namely Imran Khan and Deepika with Zen mobile. The integration was a perfect fit as the impatient youth of today constantly need to communicate and be connected. Zen mobile wanted to connect to the youth of India in an innovative way and this was a very innovative platform to reach out to the youth and get acceptability in that segment.”
Break Ke Baad associate producer Vicky Bahri says, “Zen Mobile was a natural fit with the theme of the film and the sequences. Due to the fact that the film inherently has a number of scenes where we see both Imran & Deepika talking to each other, it was important for us to tie up with a brand that stood out in the clutter. The reason we zeroed in on Zen Mobile was the freshness of the brand, which suited the profile of our film. Our film is Hip, Urban and Contemporary and so are the handsets we have used in the film. Our characters Abhay (Imran) and Aaliya (Deepika) seemed comfortable with a Zen Mobile in their hands.”
Produced & marketed by Reliance Big Entertainment, the film is directed by debut director Danish Aslam. Break Ke Baad hit theaters today (26 November).