Veet, hair removal brand has announced that the Bollywood actress Shraddha Kapoor as the brand ambassador for the product. Previously supermodel turned actress Katrina Kaif was the only brand ambassador for the Veet product. Now the company has brought up a new face Shraddha Kapoor to join Katrina Kaif for the TV commercial and other branding of the product.
On being brand ambassador and being associated with the product Shraddha Kapoor said, “I am thrilled to endorse a brand that I have used since my teenage years. Veet is a brand that has time and again introduced innovations in the hair removal category
“With this new campaign I look forward to highlight the various implications of razor usage and raise awareness around better ways to get smooth, beautiful skin.” She added.
After the official announcement of Shraddha Kapoor being the brand ambassador for Veet, Nitish Kapoor, Managing Director, RB India said, “We are proud to sign Shraddha Kapoor as the brand ambassador of Veet, the globally leading powerbrand in Hair Depilatories.
The new advertisement theme has come up with something new from the product. Targeting at the younger audience, the central theme of the campaign is “Razors are for boys. Don’t shave it, just Veet it”.