Mary Kom is an inspiring tale of an Indian woman boxer’s rise to world fame and her struggle to keep the hopes alive. Priyanka Chopra’s portrayal of the pugilist from Manipur is convincing and has generated a good buzz in the audience. In fact, the affect has been so resounding that the film has already made close to Rs 20 crore through just brand associations as per the studio.
The brands will either get visibility in the film or have incorporated the theme of the film in their on-air campaigns. Priyanka was recently seen promoting Pro Kabaddi league which is also a part of the film’s promotional strategy. Mary Kom will open in 1000-1500 screens this Friday. The film’s international distribution rights are with Eros International.