The multi-year campaign features a roster of international musicians who want their fans to listen to music as it was intended to be heard. Rahman will feature in the campaign highlighting "How AR Rahman listens to AR Rahman". The campaign is directed toward music lovers across the world, whilst showcasing that performers in the world trust JBL.
Rahman joins musical icons across the world like Maroon 5, Styx and Night Ranger to Liu Huan.
Harman will launch its advertising campaign and social media engagement, intended to challenge listeners to ‘Hear the truth’ – a campaign designed to resonate with JBL’s fans and music lovers, through the artists and songs they adore. Musicians across genres around the world will be inducted throughout this multi-year campaign.
During the campaign, JBL will utilize social media channels to share behind-the-scenes video content and video shoots with the featured artists. These clips will showcase the commitment, artistry and vision that the musicians bring to their craft so listeners and fans can hear the truth. Harman will also re-launch the JBL website (JBL.com) featuring the brand tagline and introduce expanded e-commerce and multilingual capabilities.
“We are delighted that AR Rahman, is part of JBL’s Hear the truth campaign. The campaign is headlined by world-class musicians and AR Rahman brings with him the talent, zeal and love for music and quality sound which we, at Harman, deem a necessity in today’s world. The JBL brand is renowned worldwide by musicians and sound engineers for its quality sound, and our mission is to ensure their musical integrity is recreated through JBL products,” said Harman chairman, president and CEO Dinesh Paliwal.
“The Hear the truth message from JBL is what I strive to achieve every day and I am proud to be part of this campaign. I’m fortunate to have passionate fans who expect exciting music from me – and I believe music should be heard the way every musician intends the audience to experience it. For me, that means it should be heard on JBL equipment,” added Rahman.