Mumbai: Big 92.7 FM and Art Beat Capital producer Ram Mohan P recently launched the music of their Telugu romantic comedy Astha Chamma.
RJ Shekar along with the cast Swathi and Nani, director Mohana Krishna Indraganti, and music director Kalyani Mallik played the first song on-air. Swathi and Nani played a few comedy junctures of the movie live at Big FM studios, thus marking the first ever digital audio launch of a movie in Tollywood. The music is available only on Big 92.7 FM.
Big 92.7 FM has exhaustive on-air and on-ground plans for Astha Chamma. The station has started the promotion of the movie by exclusively premiering teasers of the music since 23 June. The Station will feature interviews with the cast and crew of the movie and also run contests for its listeners across Hyderabad, Tirupathi and Vishakapatnam.
Big 92.7 FM Station Director Ashwin Padmanabhan said, "After our association with big hits like Happy days, Athidhi and Krishna, we are extremely excited to launch Astha Chamma… We are approaching the association with the objective of delivering value and exclusivity to our listeners as well as the producers of the movie".
Producer Mohan P said, "By launching the music through the Big FM, we hope to get in listeners excited about our songs first. Big FM follows a very structured manner of picking up what their listeners would love. We at Art Beat Capital want this venture to be a "win win" game for everyone. After all, Ashta Chamma is a game!