MUMBAI: Jain Heritage, a Cambridge school promoted by Bangalore based Jain Group of Institutions (JGI) in association with BIG 92.7 FM Hyderabad launched a first-of-its kind radio reality show Little RJ Hunt.
The hunt is targeted to the kids aged between 5-12 years. The one month long hunt started from 28 April and will continue till 5 June, 2009.
The entries are invited through SMS- 55454 where parents can get their kids registered. The last date for receiving SMS entries is 16 May post which the kids will undergo auditions on 17 May. Kids will be scanned through four rounds – the knowledge round, snakes and ladder, wheel of fortune and RJing. BIG FM will go live from the venue, testing the kids live performance judged by the listeners and judges. The jury will consist of celebrities, RJs and kid celebrities.
Post the auditions, 50 shortlisted contestants will host the shows everyday with BIG FM RJs. Based on their live performances on the subjective content designed and customized for them, in the second screening out of 50 contestants only 20 will be selected for the finale to battle for the Little RJ crown on 5 June.
To drive the campaign, Jain Heritage School has rolled out a 360 degree promotion plan with BTL activities targeting RWA’s, summer camps, drop boxes placed at city outlets, mobile hoardings and standees at malls and multiplexes. The winner will get to host the show LIVE on BIG FM with lots of gifts and accessories sponsored by Jain Heritage School.
Jain Group COO Chandrashekar said, "For a change isn’t it good to see that your child need not be a science or a math whiz to be known as an intelligent, achievement oriented and talented person? This unique Little RJ Hunt will focus on the Jain Heritage’s ideology of tapping the Multiple Intelligences among today’s kids. The school focuses on the principle that every child is unique and beliefs in creating a stimulating and challenging learning environment for new generation kids. We are pleased with the plan presented to us by BIG FM and we are sure the clutter breaking ideas, the innovative campaigns planned and other interesting stuff centered around kids will surely help in capturing large response."
BIG 92.7 FM station director Ramesh Bhaskar said, "Every parent wants their kid to be smart and witty, we have always been innovative in our offerings to clients and listeners, the little RJ hunt is another great offering that perfectly fits our client’s and listeners requirements. Little RJ Hunt is a great starting point and platform for the kids to showcase their talent."
