MUMBAI: BIG 92.7 FM has bagged two awards at the Big Bang 2008 Awards, which concluded in Bangalore recently. The radio station won Gold and Silver in the Cinema and OOH category respectively, which was entered by Mudra Radar.
BIG 92.7 FM won Gold for Best Media Innovation: "Are you in the spotlight" under Cinema category and Silver for Best Innovation: "Big Live" for the Out of Home category. This win gives a boost to Mudra Radar which has flawlessly executed these campaigns for BIG FM across the country.
BIG 92.7 FM vice president marketing Anand Chakravarthy said, "We have always believed in creating exciting formats to entertain our listeners be it on air or on ground. We have been instrumental in executing unique properties like Chipak Ke Jeeto, Sing with Sonu Contest and the likes which stood out in the cluttered FM space. We are extremely delighted with this win and look forward to many more exciting and unique marketing efforts in the future."
The Advertising Club, Bangalore’s Awards for Excellence in Advertising and Media, Big Bang – 2008 event was held on 7 November. This year over 30 agencies sent their entries for 54 categories, which amounted to a total of about 450 entries. A panel of judges from advertising, marketing and media background were involved in judging these entries.