BIG Picture’s new super natural thriller film; 13B is all set for a 6 March release. The music of the film on BIG Music was unveiled at Cinemax Versova.
Starring R. Madhavan, Neetu Chandra, Poonam Dhillon, Sachin Khedekar & Murali Sharma, the film has music by the trio Shankar-Ehsaan- Loy. BIG 92.7 FM would air the music launch live on radio with the music video premiering on www.whatis13b.com.
Directed by Vikram, ’13B’ a bilingual in Hindi & ‘Yavarum Nalam’ in Tamil today unveiled with a music video featuring the song ‘Oh Sexy Mama’ which stars R. Madhavan with the top models and dancers.
The song is sung by Baba Sehgal, Anushka Manchanda & Loy Mendosa. Jazzie Gift & Anuradha Sriram takes over in the Tamil version of the song. The hip-hop remix version of the song is mixed by DJ Gulraj Singh and DJ Shane to pull the crowd onto the dance floors.
BIG Music & Home Entertainment CEO Kulmeet Makkar says, "We are delighted to be associated with Shankar Ehsaan Loy again. This project is special for us after the success of ‘Rock On!!’ and ‘Luck By Chance’ music. The entire album has tremendous potential. We have received very positive reviews for the music. The songs span across genres and moods and have a new age sound. The song ‘Oh Sexy Mama’ is sure to connect with the youth. The Tamil music tracks will surely be a rage in the South".
Says BIG Pictures COO Sunir Khetrepal, "There is a huge latent demand in India for this genre of films. 13B has shaped up extremely well and we are working towards investing more in the same genre. We have planned a 360 degree marketing and promotional plan for the film to engage with potential audiences and this music video is a part of the same. Over the next two weeks, several promotional innovations will leverage this amazing number composed by Shankar, Ehsaan and Loy."
The 13B album has 7 other soundtracks where Shankar-Ehsaan- Loy experiment with the horror genre for the first time.
BIG Music is launching a marketing strategy through TV, radio, internet, mobile, discos, gyms and pub. A nation wide tie-up with café chain Java Green across 100 outlets has also been launched where two 13B branded cold beverages called Chiller Thrillers have been launched. All consumers purchasing the 13B beverage have an opportunity to participate in a contest to win the movie’s audio CDs, date with Madhavan.