MUMBAI: Radio City 91.1FM launched RC Live – the nationwide hunt for India‘s best Hindi band. The reality show RC Live will have judges like Subir Malik of Parikrama, Palash Sen of Euphoria and EMI Manager A&R Vibhav Rao. The evening was hosted by Delhi Radio City 91.1FM’s RJ Ved of Hum Tum.
RC Live is a month-long national talent hunt to identify and create a truly world class Hindi band. Spanning the nation through three regional hubs – Bangalore, Delhi and Mumbai – RC Live will conclude with a concert at the National Finale in Delhi on 29 February. The winner of RC Live bags an album release contract with EMI and will be promoted both by Radio City and EMI throughout the year. Also in the offing is a CD compilation titled, The Best of RC Live to be launched by EMI later this year.
Elaborating on the rationale behind RC Live, Radio City 91.1FM CEO Apurva Purohit said, “True to our legacy of being pioneers in Indian private FM, with RC Live we are once again leveraging our music expertise to create a platform, which benefits the music industry as a whole. Radio City is all about music and melody and we have a consistent and continued focus on music which remains our forte. With gifted judges and a robust format driven by stringent criteria, our RC Live will scout the nation in a month to present India a world class Hindi band.”
Commenting on the concept of RC Live, judging panelist Subir Malik of Parikrama said, “I think it’s excellent that Radio City has taken the lead to introduce this platform of RC Live. Being in the business for over two decades now, I know first hand the challenges faced by Indian Hindi bands today. There is an immense amount of original talent out there and with RC Live, we will find India‘s best Hindi band and make them shine for the world to see!”
Palash Sen of Euphoria added, “We at Euphoria have been around for almost 10 years and are among the only commercially successful Hindi bands today. The onus lies more on us industry people to find a successor and we are only too happy that Radio City has come forward with this conceptâ€¦ I am looking forward to coming across Hindi bands with some extraordinary original compositions, excellent chemistry and audience appeal taking on the currently empty space!”
Professional talent scout and judging panelist, EMI manager, artists & repertoire Vibhav Rao elaborated, “We at EMI are always on the lookout for fresh, original talent. We are not only happy but also thankful that Radio City has taken the lead to present such a platform for Indian Hindi bands. We are proud to partner Radio City for RC Live â€“ a first-ever reality platform which leverages the power and reach of radio.”