MUMBAI: Radio Misty 95 FM has launched its Sikkim station at Gangtok. With this launch the group will have two FM stations, Siliguri being the first one before this.
Radio Misty Sikkim 95 fm is the first 24×7 FM station of Sikkim. Radio Misty Sikkim will play a blend of popular Hindi music, English music along with local songs, pops, fusion, remixes, retro music and International music. The focus will be to promote local music.
Radio Misty, which is aired in the 94.3 MHz in Siliguri, has been allotted change in frequency in Sikkim. Due to its location, Radio Misty can be heard in Sikkim from Siliguri. With the same frequency in both cities, airwaves from both stations will be overlapping, making it difficult to catch the frequency of the station in Gangtok. So Misty applied for change in frequency and was granted the same. Sikkim listeners will be able to tune in to two different Misty channels, one aired from Siliguri and the other from Gangtok.
Radio Misty is partner to BBC and Radio Netherlands worldwide. Radio Misty Sikkim listeners’ in the region can tune in to the BBC’s infotainment updates and tailor-made chat shows.
Radio Misty Sikkim 95 FM chief executive officer Nishant Mittal says, "Radio Misty Sikkim is the First FM station in Sikkim which will be 24 hours live. Radio Misty has a vast library of Hindi, local and International music."
Mittal added, "We are very excited about launching in Sikkim. Our programmes have been put together after much research and understanding of local requirements as it is our endeavor to create content that is relevant, credible and has an aspirational value for listeners. We are completely geared and are eagerly looking forward to entertaining People of Sikkim."