MUMBAI: Following the launch of the album Jaya Hey, in association with Ministry of Information & Broadcasting, Saregama has now joined hands with Bharti Airtel to offer exclusive content from the album.
With this, Airtel’s 170 million plus mobile customers across India will also have access to five verses of the original composition of Jana Gana Mana by Tagore, sung by 39 Indian artists.
Saregama vice president – digital R. Madhusudhan said, "Our aim as always is to introduce young India to their rich musical inheritance. It is therefore only fitting that one of our country’s most valuable and historical musical assets should be introduced to the digital generation through Airtel, who has the largest digital reach in the country."
Bharti Airtel CMO – consumer business N. Rajaram added, "At Airtel, it is our constant endeavor to establish ecosystem partnerships to offer fresh and relevant content for our millions of customers – thus bringing alive Airtel’s brand promise of dil jo chahey, paas laye. Through this tieup with Saregama, we are delighted to bring exclusive content of the popular Jaya Heyalbum for our patriotic customers across the country."