MUMBAI: Ambipur, a global brand in the home and car fragrances segment, is set to expand its presence in India with the launch of a range of quality home fragrances. The products were unveiled by Soha Ali Khan. Godrej Sara Lee Ltd., the marketers of Ambipur launched two new products – Ambipur Home Electric perfume and Ambipur Aerosol – in the home fragrances category.

Godrej Sara Lee Ltd managing director A Mahendran said, “The new Ambipur Home fragrance range offers the discerning Indian home maker a chance to add a new dimension to the experience of her home décor. With consumer involvement in lifestyle aspects of home making on the rise, the time is right for the home fragrance market to accelerate in India.”

Ambipur seeks to transform the consumer’s experience of their personal spaces through high quality real perfumes delivered from innovative product formats.

In India, Ambipur has established a strong foothold in car fragrances market since launch in 2002. The quality of fragrances and the innovative AC vent fitted product design have enabled Ambipur car to emerge as the first choice perfume of car owners. In a market that was dominated by low cost and poor quality imports, Ambipur Car has been able to create a premium segment setting new benchmarks of consumer experience. The brand is now seeking to extend this experience to the Home fragrances market as well.

Ambipur Home Electric is priced at Rs 149 starter kit and Rs 99 refill, whereas Ambipur Aerosol is priced at Rs. 99.