PRESS RELEASE

Mumbai, November 08, 2006: Entertainment has always been as a major source of leisure, relaxation and information. Keeping this trend in mind, Fame Multiplexes, part of Shringar Cinemas Limited, has launched ‘For a Few Dollars More’ at Fame Adlabs, Andheri, a place where several superior and differentiated international products are made available to patrons. ‘For a Few Dollars More’ offers a variety of international beverages ranging from juices, coffees, chocolate drinks to aerated fruit drinks.

The various international brands include, Starbucks, an international coffee brand, offers flavors like coffee, mocha and vanilla. Next on the list of beverages is J2O, by Britvic from UK offering variety of juices with flavors that include combination of apple-melon, orange-cranberry and orange-passion fruit. Mogu Mogu, a unique version of fruit drink with pieces of tender coconut cream is available in strawberry and litchi. For those quick bites, we offer mouth melting Jackers wafers in original and hot&spicy flavors and to cater your sweet tooth there is the irresistible Chocopie. Other brands available are Mars Drink, Fruit Shoot by Robinsons and Tango, an aerated beverage with fruit flavour.

“In the segment of Food and Beverage, Fame Cinemas has continued to gain increasing consumer acceptance. And with the launch of ‘For a Few Dollars More’, we will create a platform for international food service providers to operate in up-market, chic trendy venues and locations”, says Shunali Shroff, Head Corporate Communications, Shringar Cinemas Limited.