MUMBAI: Notebook vendor Acer has announced that actor Hrithik Roshan will endorse the brand and its products.

Acer is a Notebook vendor in Europe and ASEAN Bloc and is globally ranked fourth in the category, says a company release.

Acer India managing director W S Mukund says, “The tie-up with Hrithik is a natural fit with the personality of the brand, which stands for youthful, trendy, friendly, adorable and aggressive. Brand association with Hrithik, the leading filmstar with a string of successes such as Krrish and Dhoom:2, will give us a better mindshare among the young and the first time users.”

Adds Roshan, “With many of its technological innovations and breakthrough moves, Acer Products can really bring lot of “can-do” attitude and style into the lives of consumers today.”

Bollywood stars like Shah Rukh Khan and Saif Ali Khan are brand ambassadors of Compaq and Lenovo respectively.