MUMBAI: The TV18 Group has elevated B Sai Kumar as group chief operating officer (COO).

Kumar was earlier TV 18 Media Network CEO, which is the commercial arm of the Group looking after the commercial interests of CNBC, IBN and web businesses.

In his new role, Kumar will be involved in all the activities of the Group including Web 18, Newswire 18, Home Shop 18 along with mandates for other new ventures across the television and new media space. While synergising with and actively supporting the CEO’s/teams of different business units, Kumar will report into TV18 Group CEO Haresh Chawla.

Chawla said, “Sai has been instrumental in the transcendence of the TV18 Group into India’s leading full play media entity in the past few years. We believe that his competencies on the revenue side as well as robust operational understanding will equip us to successfully unleash synergies across the group. We’re in a growth mode and Sai’s energy and focus shall lead us in the right direction.”