MUMBAI: NDS, the provider of technology solutions for digital pay-TV has launched VideoGuard Express for the Indian cable market which delivers CAS security. The system has been pre-integrated with a set-top box and electronic programme guide (EPG) ready for fast deployment.

NDS Asia Pacific, Vice President and General Manager, Sue Taylor said, “NDS VideoGuard Express is the right solution at the right time. Many cable operators across India are looking for a CAS solution they can implement now to support their pay TV business and comply with government regulations to deploy CAS. VideoGuard gives a low-cost solution now, and an upgrade path for operators to implement new features and services in the future.”

NDS India, General Manager, Kishore Shirekar added, “NDS continues to increase our commitment to the Indian market and the service that we provide to our customers here. The company has over 750 staff in India, and more than 700 are in technical and development positions. In addition to world-class technology, NDS is uniquely able to provide complete local support as Indian cable operators deploy CAS and fast-track digital deployment across the country.”

VideoGuard Express builds on NDS proven conditional access technology for pay TV. It is one of the most widely deployed technologies for content protection and digital rights management. The system includes the VideoGuard Express headend and patented smart card technology.

NDS VideoGuard Express offers fast channel change time and delivers a user experience with real impact.  The system incorporates a convenient upgrade path to implement MediaHighway middleware, enabling advanced pay TV and interactive services including NDS fully customisable EPG, call centre based pay-per-view (OPPV) and NVOD. Fast software upgrade options ensure a simple, future-proof solution for operators and their subscribers.