MUMBAI: Model turned actress Deepika Padukone, who makes her silver screen debut next week with Om Shanti Om, is now the new face of Dr Vijay Mallaya’s Kingfisher Airlines.

Not merely a passive brand ambassador, the move to sign on Deepika is conceived as an initiative that aims to serve guests better and to pro-actively offer them the best experience in the world. Kingfisher Airlines has carved out a specific persona for its brand ambassador who as per the company is young, dedicated and extremely committed individual who aspires to be the best and typically personifies excellence in the chosen field in terms of high standards of work and who has demonstrated unmatched potential to emerge a leader in the chosen field.

Kingfisher Airlines chairman and CEO Dr Vijay Mallya said, “Kingfisher Airlines in the short span of 29 months, has firmly established itself as a market leader while setting new service benchmarks. Deepika Padukone, the Kingfisher Airlines Brand Ambassador, personifies the brand values of Kingfisher Airlines and what it stands for.”