PRESS RELEASE

Mobile2win, India‘s leading mobile VAS company, has created an innovative interactive campaign for the brand Indigo Nation. Through their agency Starcom IP, Indigo Nation has launched a unique sales promotion activity where a customer downloads and plays a mobile game to earn discounts.

At exclusive Indigo Nation outlets, the customer is requested to switch on Bluetooth and download the ‘Monster Carz Rally’ game via banners. The game link can be downloaded and saved on the handset. The game has 4 levels and according to level achieved the customer will receive discounts. For 1st level the discount is 5%, for level 2 it’s 10% and so on.

The activity is on at Bangalore at exclusive Indigo Nation outlets.

Says, Kanwalpreet Walia, Marketing Manager, Indigo Nation, “We are extremely excited with this promotion designed and managed by Mobile2win. It’s the first of our many rollouts. Indigo Nation will continue to present interactive campaigns to reach out to its customers”.

Rajiv Hiranandani, Co-founder, Head of Global Revenues, Mobile2win, adds, “Mobile2win is at the forefront of providing mobile marketing solutions to India‘s most admired brands. And we are pleased to work with Indigo Nation and offer them one of the most exciting interactive campaigns of the year.” 

Mobile2win is known for its mobile marketing solutions as an innovator and market leader with connectivity to all telcos in the country for content and VAS services. The company is the mobile business partner for over 25 leading media brands including Hindustan Times and Sony Entertainment Television, and has created solutions for 100 plus international consumer brands such as Perfetti, Coke, HSBC etc.