MUMBAI: The government has alloted a sum of Rs 150 million (Rs 15 crores) for Doordarshan’s Urdu channel for 2007-08. 

Twenty one people, who know Urdu, have been given contract jobs in this channel. Effective packaging, outsourcing quality software from top producers from the field of production, film-making, culture, literature and media are some of the steps taken to popularise the channel.

DD Urdu is already available in Doordarshan’s free to air DTH service. In addition to that Prasar Bharati has notified DD Urdu channel for mandatory carriage by the cable operators/multi system operators (MSOs) in all States and Union Territories.