MUMBAI: Rentrak Corporation has appointed Kristie Fortner as vice president, syndication and Gordon Jones as director, business development of Rentrak’s Essentials suite of business intelligence products.

Fortner is responsible for leveraging Rentrak’s breadth and depth of media usage data across multiple platforms through published reports that provide additional insight for Rentrak clients and other parties interested in overall industry trends. Jones’ role is to drive future business growth for Rentrak through his industry experience in video on demand (VOD), broadband and linear platforms.

Fortner brings marketing and research experience having worked for companies like Paramount Pictures and Ripe Digital Entertainment. During her six year tenure at Paramount Pictures, Fortner focused on program research as well as implemented key marketing strategies for the on demand space. While at Ripe Digital Entertainment, Fortner managed On Demand, Broadband and Mobile marketing initiatives for three networks, RipeTV, OctaneTV and recently launched FlowTV. Fortner reports to Sandra Kilbridge, vice president, Operations.

"Both Kristie and Gordon will be tremendous assets to Rentrak as we continue to advance the media measurement industry by servicing an extensive roster of MSOs, broadband companies, studios and content providers," said Advanced Media and Information (AMI) division president Cathy Hetzel.

"I am excited to bring my research and analytical experience to Rentrak to continue to provide our customers, partners and media industry contacts with the most accurate and accessible data available," said Fortner.

"Through my expertise in building and implementing strategic business plans in the media sector, I look forward to identifying and developing new product and revenue opportunities for Rentrak," said Jones.