Mumbai: Daler Mehndi’s first Sufi album Bismillah was released by Shiela Dixit in Delhi. Go Bindas, a division of Sunram Systems, has launched the album.

Dixit said, "I have earlier heard Daler’s sufi in one of the concert and I just fell in love with the song. The way he sings really touched my soul, it is so beautiful that you feel God is listening to you. I wish him all the best and great success for Bismillah."

Mehndi said, "I never wanted to shift from my pop singer image but when madam praised me and said that I must release a Sufi album, I could not stop myself."

Go Bindas general manager- entertainment YK Bharadwaj said, "The company specializes in providing the religious and regional content in all the languages for mobile users across all platform and operators within the country as well as off shore markets. Go Bindas today is the largest aggregator of such content in the country. With the association of pop industry and its esteemed and iconic Artist, Mr. Daler Mehndi – we assure the music lovers of the Best Content Live on their Mobile Sets."

Go Bindas CEO Rajesh said, "VAS and specially music on mobile contributes to 1/3rd of the entertainment on mobile industry. The Content (Alternative, Religious, Sufi, Regional) has jointly more than 50% in ratio with the Film content.  Today Go Bindas is the largest aggregator in this genre with national & international tieups. Mr. Daler Mehndi is paving way for the other artists to tread this path."