Mumbai: MY FM has embarked upon its new campaign ‘Change the Rule Stay Cool,’ which is aimed at consolidating MY FM’s image among the youth.

This campaign has attitude and suggests the youth live life on their terms. It is to make them understand that if the rules become suffocating then find a way out without any tension. The campaign asserts this philosophy through the slogans like ‘Life ko Tasty Banane ke Liye Zaroori hai Ussmein Dil ka Zaika Milana’. 

New promos incorporating the message ‘forget about what to do and what not to do and live life to the fullest’ are being played on MY FM’s 17 stations in seven states. A 360 degree promotional campaign in print, in the out of home media and through on ground activities has been launched to popularize the theme ‘Change the Rule Stay Cool’.

94.3 MY FM COO Harrish M. Bhatia said, "MY FM is now well entrenched among the youth and these periodic campaigns are aimed at consolidating its base among them. With its 17 stations MY FM is seen as a strong medium in our markets and by strengthening its platform for youth MY FM is providing a suitable opportunity to the advertisers."