Mumbai: Access Integrated Technologies, Inc. has announced that Premiere Cinema Corp. (Premiere) will become the second theatre chain to participate in AccessIT’s Phase 2 Digital Cinema Deployment Plan for up to 10,000 screens. Premiere’s digital cinema deployment will initially comprise 171 of their screens in 13 locations across Texas, Florida and Alabama. Conversions are anticipated to begin in December.

Premiere joins Dickinson Theatres whose 310 screens were recently signed to be a part of AccessIT’s Phase 2 Digital Cinema Deployment Plan for a total of close to 500 screens already committed in the Phase 2 Plan to date.

"We are pleased to welcome the Premiere circuit to the AccessIT family," said AccessIT chairman and CEO Bud Mayo. "We share a vision to improve the movie going experience and to provide choices for Premiere’s customers that only digital cinema allows."

"Premiere Cinemas is very excited to step into the digital cinema age and to do so with AccessIT, the world leader’s technology and expertise. AccessIT’s track record of success, their commitment to bringing the latest and best technology, and their alternative content and live broadcast capabilities make them the right choice for Premiere," said Premiere Cinemas chief executive officer Gary Moore.

"Premiere Cinemas is dedicated to continually enhancing the movie-going experience for their audiences," said AccessIT’s Media Services Group president Chuck Goldwater. "Their innovations in theatre design and operations have been leading the way in the industry, and this is one more giant step in that direction. AccessIT is honored to have been chosen by Moore and Joel Davis and their team to be their partners in entering the digital world.”