MUMBAI: BIG Pictures premiered 13B – Fear has a New Address, on BigFlix.com on the same day as its theatrical release.

The film will be available for all users for download to rent ($1.99) and download to own ($4.99) medium on the Video-on-Demand platform of BIGFlix all users.

BIGFlix.com Video-on-Demand business head Murtuza Kagalwala said, “The website www.whatis13b.com has received fantastic response since its launch with 5 million page views in just one week. Moreover, we have seen that movies in this category did extremely well at the box office across the globe in the financial year 08- 09. We have seen very good response to the promotional contests at our end and are confident that the movie will be a sure hit with the audiences across the globe.”

“Most importantly, with movies premiering on internet on the day of the box office release it helps to mitigate piracy to a very great extent. We are looking at full throttle support from the film fraternity to have many more movies in the coming days with a day and date release, where movie buffs will have the privilege to watch movies in its legitimate best digital format,” he added.

13B- Fear has a New Address is written and directed by Vikram K Kumar and stars R Madhavan, Neetu Chandra, Poonam Dhillon, Murali Sharma and Sachin Khedekar.