MUMBAI: US hair products company Matrix has appointed celebrity hairstylist Savio John Pereira as its brand ambassador in India.

Pereira has been one of the pioneers in bringing professional hairdressing to the Indian market, and is today one of the most influential names in the industry. Matrix is present in a large number of salons across India and the association with Savio will help the brand take quality education to numerous salons across India.

Pereira said, "Matrix is changing the face of the Indian Hairdressing industry by providing education and empowering a large number of salons across India, with the latest trends as well as basic education. Matrix’s commitment to education is reflected by the fact that they have the largest network of education studios as compared to any other professional brand in India. I believe Matrix is providing me with a perfect platform to contribute towards the industry here in India."

"Indian hairdressers today, are shinning, creative, innovative and are very up-to-date with international trends. Indian hairdressing in contrast to the past era has come a long way. Indian hair dressers are no more behind the rest of the world, and are hungry for the latest trends, techniques & styles," he added.

Matrix India general manager Aseem Kaushik added, “Savio will help Matrix take professional education to the next level in India. Savio has trained with some of the best hairdressers across the world and is very keen to help us change the face of the hairdressing industry.”