MUMBAI: Red Rock Pictures Holdings, Inc., a film and entertainment marketing company, has entered into an agreement with National Lampoon and the founder of Van’s Warped Tour to promote and distribute the upcoming feature film Endless Bummer.

The film, starring Matthew Lillard, will be released in June of 2009 commensurate with the 15th anniversary kick-off of Van’s Warped Tour. In addition to production and marketing expertise, Red Rock will facilitate licensing of the National Lampoon brand and distribution services.

"The climate is very challenging for traditional film distribution. The titles generating the most meaningful return on investment are those benefiting from costly and risk laden theatrical distribution. It’s this box office exposure that fuels sales and rental revenue of DVDs at the retail level. Van’s Warped Tour will reach close to 800,000 kids across 50 cities in the US this summer. This represents an ideal demographic match for our film and we intend to market very hard to this captive audience. It’s a solid movie with a great soundtrack that features Joan Jett who also appears in the film. We expect to generate significant awareness promoting the film throughout the 50 city tour. This should translate very effectively into sales and rental of the DVD in the various retail outlets. In effect, we’re replacing the theatrical component of traditional film distribution by partnering with a live concert tour," said Red Rock CEO Reno R. Rolle.

"We’re proud to impact such a large number of impressionable young people with the promise of quality entertainment. We look forward to working with National Lampoon and Red Rock Pictures to prove out what could be a great model for boosting sales of this and future film titles," added Kevin Lyman.