MUMBAI: Big TV, the Reliance Communication promoted DTH service, is all set to kick start its new advertising campaign.

The 360 degree integrated campaign will drive home the message of BIG TV having the one-stop-entertainment position in the country by offering more channels, more movies and more interactive services than any other DTH provider. The two-month campaign acquires new dimensions as Big TV will be using the innovative medium extensively to give more thrust to its brand campaign.

The new campaign will deliver the value benefits a customer can derive through Reliance BIG TV and its entertainment niche, focusing on the brand’s larger than life canvas.

BIG TV has roped in Prasoon Pandey’s Corcoise Production to produce the ad with the TVCs being directed by Prashant Issar.

Leo Burnett’s team led by KV Shridhar and Nilesh Tivary has been involved in creating the campaign that will be launched across all TV channels. This will be a supported by an advertising blitz in print, FM, OOH and online portals and websites.