MUMBAI: All the 38 FM stations operating under the SFM brand will now be rebranded RED FM creating the country’s largest FM station network.
Commenting on the occasion, RED FM CEO K.Shanmugam said “Consolidating our radio FM business under the successful RED FM brand was a very strategic move by us to offer pan India audience under a single strong brand representation. This will help us unify our programming across key cities and help garner a larger share of ears. Advertisers can now reach out to a wider listener base and can capitalize from the unique RED FM program format. Launching RED FM brand nationally fulfills our vision of creating the single largest FM radio station network across the country”.
The new stations under the RED FM banner will be Pune, Nashik, Aurangabad and Nagpur (in addition to Mumbai)in Maharashtra. Bangalore, Mysore, Mangalore and Gulbargha in Karnataka. Kochi, Trivandrum, Trissur, Kannur and Kozhikode in Kerala. Hyderabad, Vijayawada, Vizag, Warangal, Rajmundry and Tirupathi in Andhra Pradesh. Ahmedabad, Rajkot and Vadodara in Gujarat. Lucknow, Kanpur, Allahabad and Varanasi in Uttar Pradesh. Bhopal, Indore and Jabalpur in Madhya Pradesh. Jaipur in Rajasthan. Bhuvaneshwar in Orissa. Assansol and Siliguri (in addition to Kolkata)in West Bengal .Gangtok in Sikkim. Guwahati in Assam. Jamshedpur in Jharkhand. Shillong in Meghalaya. Aizwal in Mizoram and New Delhi.
RED FM COO Abraham Thomas added, “RED FM has stood out with its strong listener connect and contemporary entertainment style which is symbolized by Superhit music, movie, cricket and popular RJ’s making it the most popular FM brand in Mumbai. We are happy to extend the already successful RED FM format of brand, content and programming across the country, as the No.1 radio station in Mumbai, RED FM will be able to replicate its unique flavour across the country which will help us win more listeners and advertisers in the coming days”.
The rebranding exercise will be comprehensive and incorporate the RED FM DNA into all the other stations in programming style, content, format and presentation and entails complete re-training of the staff including the RJ’s, station heads, sales and marketing teams. The company has planned a series of multi-media advertising campaign across all the cities to take the new RED FM engagement format to the listeners as well as to the advertisers. The campaign will be on-air, on-ground and through out-door mediums as well as in trade publications.
