MUMBAI: BIG 92.7 FM has re-designated Rabe. T. Iyer as the business head for its Allied Businesses. Iyer, who headed the Out of Home division of the company – BIG Street, now has a larger portfolio under his purview, which includes the SBUs of BIG Reach, BIG Live, BIG Digital, BIG Events and the newest entrant – BIG Rural.

With fifteen years of experience in Media, Advertising and Communication – both in the country and internationally, Iyer began his career in selling space before beginning as a media planner at Enterprise.

In his new position, Iyer will be responsible for the growth and P&L of all these businesses. Iyer will be reporting to BIG 92.7 FM COO Tarun Katial.