MUMBAI: Shah Rukh Khan is busy promoting his latest film across India. His My Name is Khan releases globally on 12 February and the King Khan will be flying not just to the US and UK to give the promotion a fillip, but a trip to Abu Dhabi and Germany is also slated. And with the Indian Premier League (IPL) just round the corner, SRK is also getting his brands on board to promote his franchisee, Kolkata Knight Riders. And one of the big ones is XXX, an energy drink.

Sources close to the actor disclosed, "XXX, an energy drink will be launched in India via the IPL franchisee of Kolkata Knight Riders. The logo of the brand will be emblazoned on the team jerseys and SRK will be shooting for the brand in Mumbai on Saturday." Last year a coke by product, Sprite was associated with the franchisee, but this time SRK has gone ahead with a new brand.

Shah Rukh has had a hectic few days which will only escalate in the days to come. After meeting his fans in Ahmedabad and Indore, the actor will fly to the US and UK by the month end. He along with Karan Johar and Kajol will then meet up in Delhi and proceed to Abu Dhabi where a grand premiere is being organized. From there, SRK will take his film for the Berlin Film Festival.

However, SRK’s critics are posing the big question, "From Pepsi to Sprite and now XXX, is SRK’s charm diminishing?"