MUMBAI: Shahrukh Khan has been signed on as a brand ambassador for Pepsodent. Pepsodent will be launching the Papa & Pappu(P&P) campaign, to encourage fathers to spend quality time with their children and make brushing more fun.

The TV campaign revolves around two characters, Papa and Pappu, a father and son duo who make brushing enjoyable and exciting.The advertisements will take viewers through the life journey of Papa who uses humor and storytelling to educate his son – Pappu on the importance of two minute brushing and killing upto 95 percent germs.

Hindustan Unilever Limited category head – Oral Care Srinandan Sundaram says, “The parent-child relationship is increasingly a concern and currently the focus for building better and healthy families. In this modern age, we see parents engrossed in work and missing out on engaging with their children. Through the Papa & Pappu campaign, Pepsodent attempts to put forth this issue and reach out to parents, encouraging them to spend quality time with their family while instilling health habits in their children.”

He adds, “Shahrukh Khan is the best choice for Papa in the campaign, as this super successful actor also practices what he preaches. He is the perfect role model of a father, who finds ways to spend time with his own children, away from his active schedule and stardom.”