MUMBAI: RMG Networks (RMG) and MTV have inked an exclusive partnership that extends the companies’ sales and marketing reach through mtvU, MTV’s college television network, and across RMG’s place-based video networks that reach 35 million consumers every month in locations including gyms, downtown cafés, and major U.S. airlines.

As part of the agreement, RMG Networks will become the exclusive digital out-of-home sales representative for mtvU, which reaches nearly nine million 18-24 year old college students across the U.S. The partnership will provide MTV with access to inventory across RMG’s networks for tune-in promotion, as well as bring MTV News and MTV’s "PUSH" music initiative to new audiences.

“Our partnership with RMG will create compelling new revenue and promotional opportunities for MTV while giving a whole new set of advertisers the ability to tap into mtvU’s connection with the influential and hard-to-reach college audience,” said MTV general manager Stephen Friedman.

Broadcast on over 750 college campuses across the country, mtvU is a 24-hour television channel that reaches students throughout their daily lives on campus — in their dorms, dining halls, and gyms — among other locations. Additionally, through RMG, advertisers will soon be able to access mtvU audiences on a regional and campus-specific basis. Advertisers will still be able to buy mtvU through their MTV national sales team relationships.

“mtvU is a perfect example of how matching premium video content with best-in-class venues can more effectively engage the most-coveted advertising audience segments. We believe this agreement further strengthens RMG’s leadership position within the emerging place-based video category,” added RMG Networks CEO Garry McGuire.