MUMBAI: Fireworks International, the television and digital distribution arm of ContentFilm plc, has signed a major new agreement with the British Academy of Film and Television Arts (BAFTA), securing the rights to distribute a variety of primetime awards and entertainment programmes.

The deal comprises rights (excluding UK) across all media platforms for all BAFTA events and programming for the next three years, including the Orange British Academy Film Awards and the British Academy Television Awards; the EA British Academy Children’s Awards; the British Academy Television Craft Awards, the GAME British Academy Video Games Awards and the Los Angeles based Britannia Awards.

Fireworks International president Greg Phillips said, “We are honoured to represent BAFTA in the global marketplace.  These immaculately produced television specials alongside the accompanying content offer a wealth of excellent primetime entertainment for international audiences.  Over the next three years, we will be looking to comprehensively offer this content as a 360 degree multimedia experience to grow and maximise the potential of this exceptional brand.”

BAFTA CEO Amanda Berry added, “We are very impressed with the commitment and enthusiasm that Fireworks International has shown towards the global opportunities for BAFTA’s content and look forward to a hugely successful partnership together. We recognise a great number of inspirational, talented individuals across our film, television and video games ceremonies and events and, with the support of Fireworks International, we are delighted to celebrate their achievements with an ever-growing worldwide audience.”