MUMBAI: Director producer Yash Chopra and Amitabh Bachchan were honored at the recently held Asian Awards 2010.

Asian Awards 2010 took place in London and while Chopra and was honored with the 2010 Asian Awards for Outstanding Achievement in Cinema, Bachchan was given the Lifetime Achievement Award.

Chopra was also earlier felicitated with the Swiss Ambassador’s Award 2010, for his contribution in promoting Brand Switzerland through his movies, earlier last week.

The Asian Award was presented to Chopra by Gurinder Chadha. The awards honor excellence and talents from business to the arts, technology to politics, sports to public service. Presented by Lord Sebastian Coe, this year the Asian Awards 2010, was attended by people from various fields like Ratan Tata, Sunil Mittal, Sachin Tendulkar, A. R. Rahman and Vijay Mallya who were also awarded for their services in their own spheres.

Guests at the award ceremony included Jermaine Jackson, Nasser Hussain OBE, Gurinder Chadha, Christian Louboutin and singer Sonu Nigam.