MUMBAI: UTV Software Communications’ Hindi movie channel UTV Movies International has been launched in East Africa. UTV has tied up with Tristar Media Marketing for launch in the region on cable.

UTV Movies will reach out to the ethnic community in the COMESA (Common Market for Eastern and Southern Africa) countries of Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia, Eritrea, Sudan, Zambia & Malawi.

With this development, UTV’s broadcast footprint now encompasses the United States, Australia, New Zealand, Malaysia, Sri Lanka, Nepal, the United Arab Emirates and South-Eastern Africa.

UTV – Broadcasting CEO M. K. Anand said, “We are pleased to announce the expansion of our footprint into the African region, which boasts of a sizeable ethnic community and we are positive of living up to our commitment of providing quality entertainment products to our viewers across the world.”

Tristar Media Marketing director Nikhil Rajyaguru added, “UTV has a track record of bringing great entertainment to its audiences and we are delighted to add UTV Movies to our offering for the South Asian community in Eastern & Southern Africa.”