MUMBAI: IMAX Corporation has appointed Marc de Grandpre as chief marketing officer.

de Grandpre, who will lead IMAX’s global brand and marketing initiatives, will report directly to IMAX CEO Richard L. Gelfond.

"Marc has the business acumen, the leadership skills and the experience to help us further develop our brand and our reputation. He will help us determine new paths that can tap into the emotional connection consumers have with The IMAX Experience. We are very pleased to welcome him onboard," said Gelfond.

Marc de Grandpre’s 15-year career spans a distinguished group of consumer products and sports entertainment brands. He has spent the majority of his career with Red Bull Energy drink and the balance with Nike /Bauer Hockey and Qualcomm. Most recently de Grandpre was the chief marketer for Qualcomm’s Firethorn division, where he led the successful development and launch of a new mobile commerce brand.