MUMBAI: Bharti Airtel has launched an On-demand online movie viewing service called Airtel Movies. The company has partnered with BigFlix for the same.
Airtel Movies will be an On-demand digital video library with original DVD quality content that would be available exclusively to Airtel broadband customers in the form of a unique add on monthly pack.
With this, customers can enjoy over 500 Movies along with 100 TV shows, 100 trailers and 100 music videos at Rs 229 per month on their computer, laptop or tablet. The service can also be accessed on WiFi and movies can be enjoyed anywhere in the house. What’s more, the service is ad-free and adds nothing towards bandwidth consumption charges.
Bharti Airtel chief marketing officer – telemedia services Girish Mehta said, “The launch of Airtel Movies comes on the back of a rousing response to our recent offerings of Airtel broadband TV and Airtel Photos and is in line with our commitment of enabling our customers in doing more with the Internet. Airtel has always led the way in bringing in innovative services through industry leading partnerships. We are confident that this service will enrich our customer’s lives and enable them to balance their work, family and entertainment needs by transforming their experience from appointment viewing to one of choice. We will look to continuously refresh content in response to feedback and customer needs.”
Reliance Entertainment – Digital COO Manish Agarwal added, “The launch of Airtel Movies powered by BigFlix is a novel association that will bring in an exciting package of on-demand entertainment content for the Indian broadband customer. It will allow consumers to watch movies & TV shows of their choice sitting in their homes through their Airtel broadband connection that is free of advertisements. We at BigFlix believe that future of content lies in "on demand" nature of service and with partnership with Airtel, BigFlix is able to provide millions of Indians a choice & convenience of content consumption and content owners a new way of reaching out to consumers at much cheaper cost.”
Airtel broadband customers can watch movies, full length TV shows and their archives across genres including Bollywood, regional and Hollywood. In addition, customers can also enjoy the music (film and non-film) and trailer videos from recently released movies on www.airtelmovies.com.
