MUMBAI: Setting a new tradition, the threequel of Bollywood’s much loved science fiction and superhero franchise – ‘Krrish 3’ starring Hrithik Roshan is likely to release on a Sunday rather than the conventional Friday.

The reason behind breaking away from the long established norm of releasing on a Friday?

The Roshans have targetted November 3, 2013 for ‘Krrish 3’, which is when the entire country celebrates the festival of lights – Diwali. It is the day when worship to the Goddess Laxmi is undertaken.

Confirmed filmmaker Rakesh Roshan, “November 3 is an auspicious day, so we’re releasing ‘Krrish 3’ on that day.”

However while the makers of the film feel its advantageous to release on the favourable day, some exhibitors of the film are not very optimistic about the decision. Roshan Singh, a prominent exhibitor of Bihar said: “It’s a known fact that people don’t see films on Diwali day, at least not in North India. Diwali is restricted to spending time with the family and relatives. With due respects to Rakeshji, the film will lose out completely on the crucial Friday and Saturday collections, and there will be thin attendance in Sunday when ‘Krrish 3’ opens, in many parts of the country.”

‘Krrish 3’ will continue the story of the gifted Rohit Mehra and his superhero son ‘Krrish’, after the events that took place in of ‘Koi… Mil Gaya’ and ‘Krrish’. The film also features Priyanka Chopra, Vivek Oberoi, Kangna Ranaut, Arif Zakaria and Shaurya Chauhan.

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