Mumbai: Brand activation agency 141Sercon has won the Radio City 91.1 FM account. 141Sercon will boost up brand value for Radio City through their CRM programs and campaigns.
 
141Sercon managing director Vijay Singh says, "We are aiming to develop a communication framework for the potential advertisers, wherein Radio City will strengthen their existing partnerships and expand their network."
 
"When it comes to Radio City 91.1FM, we are known to deliver a superlative product through our key differentiator music… So when it came to choosing a partner agency, we had to look out for an agency that has rich domain knowledge with a focus on strategy. I’m hoping that 141Sercon’s creative strength and in-depth domain expertise will help us build a community and develop a mutually beneficial relationship with advertisers and corporates alike!" says Radio City 91.1 FM executive vice president Rana Barua.

The CRM program will focus on building relevant communication programs for Radio City based on the ground research carried out by 141Sercon. The program will enable business community to develop their relationship with the advertisers and be in touch with Radio City.