MUMBAI: 3i Infotech, a global information technology company, has forayed into the media and broadcasting industry as a system integrator.

The company will offer a unique value proposition to media and broadcasting companies, with best-of-the-breed products from leading global media and broadcast solution vendors, complemented with 3i Infotech’s expertise in system integration and project management services, thereby providing the entire range of offerings to the industry.

As a system integrator for the media and broadcasting Industry, 3i Infotech has partnered with global technology leaders such as Apple, VSN, Kramer Electronics, Mhatre Electronics (authorised distributor of JVC), Harris and Comsat. The company will provide offerings which incorporate solutions customized to meet unique requirements of the sector.

The System Integration offerings by 3i Infotech include: Media Consultancy Services, Media System Integration Services and Integrated Media Solutions.

3i Infotech executive director and president – South Asia Anirudh Prabhakaran said, "We are delighted to venture into a contemporary market such as the media and broadcasting space, which needs intensive IT and System Integration support. The Media & Broadcasting industry is one which continues to receive the patronage of retail masses, irrespective of the state of the economy in various countries, and particularly in India.  Under the circumstances, 3i Infotech with its global experience, state-of-the art infrastructure, world class certifications and high level System Integration capability, is in a unique position to add value to the buoyant and dynamic Media & Broadcasting Industry in India."