MUMBAI: Hindustan Unilever Limited has signed a three-year advertising deal with 9X, the Hindi General Entertainment Channel from INX Media. HUL will be one of the prominent advertisers on the Channel in addition to the three Club INX Platinum Members, namely Reliance Industries, Future Group and Vodafone. 
 
INX Media Pvt group director, revenue management (advertising sales and new media) Probal Gaanguly said, “We are really pleased to announce that Hindustan Lever Ltd., the biggest and one of the most demanding clients in India, have inked a  long term commitment with us. This remarkable long term deal not only reconfirms that we are on the right track of understanding our partners and giving them the best innovative solutions, but it also gives us the confidence that we have the right approach for our Sales Mission.”

Hindustan Unilever Limited general manager, media services Rahul Welde added, “We are very excited at the opportunity that 9X presents in the Hindi general entertainment space. Their plan and the package looks impressive, and we look forward to a strong association with the INX Network in years to come.”