MUMBAI: Actress Aarti Chabbria launched Diageo India’s new called Nilaya.

This marks Diageo India’s entry into the Indian wine segment. Nilaya, meaning Blue Heaven is inspired by the mystic story of a woman on a glistening moonlit night, when magic multiplied, a vineyard flourished and a perfect blend was created.

Diageo India managing director Asif Adil said, “We are proud to present Nilaya, which is a bold, unique and an interesting wine meant for a contemporary India. Nilaya exemplifies a cherished lifestyle for everyday living. Nilaya is a celebration of individuality, everyday, everywhere.”

Available in four varieties such as Chenin Blanc, Sauvignon Blanc, Shiraz Rośe and Shiraz Cabernet; Nilaya’s different varietals are priced between Rs 395 – Rs 500.