MUMBAI: After Shah Rukh Khan, Aamir Khan and Saif Ali Khan, it’s now Abhishek Bachchan’s turn to endorse a Direct To Home (DTH) service.

The actor has been appointed by Videocon to endorse its new DTH service called Videocon d2h. While SRK endorses Dish TV, Aamir is the brand ambassador of Tata Sky whereas Saif Ali Khan lends his name to Airtel Digital TV.

Bharat Business Channel CEO Anil Khera said, "Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand’s face, he will be instrumental in communicating the benefits to consumers across the country. It is our privilege to be associated with an actor of his calibre and excellent standing in the entertainment industry."

The Videocon d2h service will offer 244 channels.

Abhishek Bachchan will feature across all Videocon d2h brand and product communication including advertisements on TV, print, outdoor, radio and all BTL media.

Bachchan said, "I am delighted to be associated with the brand, which has combined technological innovation with a range of products. Videocon d2h is the only one which epitomizes the true meaning of Direct–to-home as it connects the viewer directly through their latest product offerings, which no other brand has to offer currently. These Satellite Products receive DTH services directly, they do not need a set top box."

Videocon d2h has partnered with Irdeto as it offers pay-TV operators a versatile, modular and scalable Conditional Access system (CAS) that protects content conveyed over cable, satellite, terrestrial, IP, mobile and hybrid networks. Similarly they are also associated with Tech Mahindra as their IT partners and IBM to provide a world-class technology infrastructure.