MUMBAI: Adlabs’ radio venture Big 92.7 FM has appointed the ubercool Abhishekh Bachchan as its brand ambassador.

Big 92.7 FM COO Tarun Katial said, “At Big 92.7 FM, we will be driven by the desire to give new and innovative radio programming to millions of Indians. We will not only present unique, city-specific content but also rope in personalities who will connect with the listeners and provide the glamour quotient. Our detailed research on the city’s psychographics will ensure that the station sounds refreshing and different, with a major focus on utilities and entertainment.”

Abhishek Bachchan said, “Radio has risen phoenix-like after being overshadowed by the visual medium. With the launch of Big 92.7 FM, this romance with the radio is set to continue and intensify. My association with Big 92.7 FM gives me the chance not only to be part of this amazing story, but also to connect directly with the Indian audiences. I am delighted to be involved in this exciting adventure, and confident that Big 92.7 FM with its nationwide network will take radio experience to new heights.” 
 
To ensure high aspiration and connect with the listeners, Big 92.7 FM has signed on celebrity RJs such as Mona Singh and Gaurav Gera of the Jassi Jaisi Koi Nahi fame, comedian Sunil Pal of The Great Indian Laughter Challenge and Shweta Tiwari from Kasauti Zindagii Kay.
 
On 24 September, Big 92.7 FM hosted a city-wide Awareness Telethon to sensitize Delhi to the issue of safety as part of its initiative of “providing entertainment with a cause.”. For this, the station roped in several celebrities to come on air and discuss with Delhi-ites various safety concerns facing the capital, including crimes against senior citizens, women and foreign tourists. Among the celebrities who joined this forum were Shuba Mudgal, Kailash Kher, Sushma Reddy, Smriti Irani, Isha Koppikar, Arjun Rampal, Neha Dhupia, Mandira Bedi, Varun Badola amongst others.