MUMBAI: The Awards Jury of India Retail Summit 2007 presented Adlabs Cinemas with the Retailer of the Year Award in the Entertainment & Fun category at the Reid & Taylor Awards for Retail Excellence on 10 January.

Retailer of the Year is the ultimate award presented to an individual, exclusive brand or multi-brand retailer of Fashion, Food, Beauty, Leisure, Entertainment etc. which has a single outlet or more and has shown outstanding performance with expansion within the boundaries of its operation in the previous year. Adlabs Cinemas COO Tushar Dhingra accepted the award on behalf of the company. Other nominees included PVR, Cinemax and Inox.

In the year to come, more than 20 million people are expected to watch a movie on an Adlabs screen. With 40 properties, 118 screens and counting, Adlabs Cinemas is the largest cinema chain in the country and is on its way to redefining entertainment in India with its differentiated marketing strategy cutting across metros and non-metros. A customer service orientation has ensured that the company always remains in touch with its core consumer through pioneering initiatives like Mobile Box Office (which allows consumers to book seats and snacks online), easyticketTM (cashless transactions through mobile) and WOW (instant feedback) amongst others and living up to its promise of ‘never a dull moment’ at an Adlabs cinema.